New York City, NY — Crunch Time Apple Growers and Tough Mudder talent from the Tough Mudder races will get their chomp on with SnapDragon apples at Andaz 5th Avenue on Friday, October 26th from 6:00 to 8:00 pm. National media will be in attendance along with talent from Tough Mudder races and the next generation of SnapDragon apple growers — including Joel Crist, Chairman of Crunch Time’s Board of Directors, who was recently featured on the Lifetime Network’s Balancing Act.
Joel Crist with Lifetime Network’s The Balancing Act reporter Amber Milt
SnapDragon apples are launching into the market this season with a tasting event created by Andaz chefs featuring the apple in several innovative dishes. In addition, guests can try a Tough Mudder-inspired muddy-tini. Rena Montedoro, Crunch Time’s Vice President of Sales and Marketing, said, “Apple farmers aren’t so different than Tough Mudders – they both work hard and play hard. This event will bring them together to celebrate healthy living and eating.”
SnapDragon apples are grown exclusively in New York by New York farmers. One of two of the newest managed varieties, SnapDragon apples have met some pretty incredible odds to become very successful in the apple category. “We think our brand is a lot like the Tough Mudders. Taking on challenges that seem impossible. SnapDragon apples are grown by mostly family farmers in New York. Like our Tough Mudders, we are not afraid of a little dirt.”
Montedoro points out that despite the incredible overcrowding in the apple category, and fighting big apple corporations out of Washington, SnapDragon apples have become one of the best-loved new apples across the country in record time. “Like the Tough Mudders – our favorite endurance race! We are in it to win it!” SnapDragon is the official sponsor of select Tough Mudder races across the county. Tough Mudder is a cultural phenomenon with over 4 million followers. Over 25,000 SnapDragons will be handed out at Tough Mudder races this season alone.
Tough Mudder participants enjoy SnapDragon apple’s monster crunch
Get Your Chomp On! will provide the media and online influencers with the opportunity to see why SnapDragon is the apple that Taste of Home recently featured on their online magazine as an apple you have to buy this season.
SnapDragon apples, a descendant of the Honeycrisp variety, officially launched in 2015. Its flavor profile, size, and extra crunchy ‘snap’ has proved to be a winning combination among millennials and baby boomers. Crunch Time Apple Growers have realized a 60% increase in harvest this year.